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Guide

Shop window and sales floor

Your offers should catch the eye from the street and in the shop, also after closing time.

2 min readUpdated Oct 30, 2026As Markdown
For
shops, bakeries, opticians, pharmacies, and anyone with a shop window
Prerequisite
an account in the portal. The Opening hours app needs the Pro package.
On this page

A display in the shop window catches passers-by with your current offers, and after closing time it still says when you are open again. On the sales floor, it points to promotions where people decide what to buy.

What you need

What Recommendation
Display For a window facing the street, a high-brightness display made for windows. A normal TV behind glass looks washed out in daylight. Portrait suits posters and narrow windows.
Device A web display in the display's browser today. A player once it can be ordered.
Package Starter for offers and playlists. Pro for the Opening hours app.
Apps Opening hours, and QR Code to take people to your website or shop

How to set it up

  1. Create a folder for offers in the library, such as "Offers this week". Whoever handles promotions uploads new posters there.
  2. Create an automatic playlist from that folder, sorted Newest first. New offers appear on their own, see Fill a playlist automatically from a folder or tags.
  3. Design an after-hours scene with the Opening hours app and a QR code to your website.
  4. Create a program with the offers playlist as its base program, and add a daily program entry with the after-hours scene for the time you are closed, such as 19:00 to 08:00, see Show content at specific times.
  5. Set the orientation of the display if it hangs in portrait, see Set up the TV for all-day use.

Tips from practice

  • Readable from the street. One offer per poster, a large price, and few words. Check it from the pavement, see How do you design content that people can read?.
  • Design in the format of the display. A portrait poster on a portrait display fills it completely. Mixed formats get black bars.
  • Calm changes. People walk past in a few seconds. Leave each offer up long enough to read, and avoid hectic transitions.
  • Remove old offers. In an automatic playlist, deleting a file from the folder takes it off the display.
2 min readUpdated Oct 30, 2026As Markdown

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