Analytics

Before you trust a number, you should know where it comes from and where the measurement ends.

• What does analytics measure, and what does it not?Play, valid play, contact, and impact, the validity rule, measured, derived, and estimated, the planned time, and the limits of the measurement.Concept8 min
• Why is a gap not a zero?A planned hour without a report, open gaps with their deadline, late reports, closing and addendum.Concept5 min
• Read analytics: tabs, time ranges, and termsThe tabs and their views, the period, what each package commits to, and every term of the cards and the analysis.Reference10 min

Five ways of looking at the same measurement: by display, by content, by ad campaign, as your own question, and by machine.

• Check a display’s dayPlan, panel, capture, what was shown, plays, and screenshots of one day on one axis, down to the single play.Guide7 min
• Analyze content: when, where, and on which daysWhen a scene, a playlist, or a media item ran, on which displays, and on which days.Guide3 min
• Analyze ad campaignsFulfillment, pacing, and forecast of an ad campaign, where and when it delivered, and what did not count.Guide5 min
• Run your own analysisBuild a question as a sentence, read the result, save it as a view, share it, export it, and have it delivered regularly.Guide6 min

A proof is a document that a third party can verify without your involvement.

• Proofs and links for advertisersThe directory of closings, addenda, and interim statements, their files, delivery by email, and time-limited links for advertisers.Guide7 min
• Check a proofOn the public verification page with number and check code or with the file, and by hand with the manifest and public key.Guide6 min