# Shop window and sales floor

A display in the shop window catches passers-by with your current offers, and after closing time it still says when you are open again. On the sales floor, it points to promotions where people decide what to buy.

> **Type:** guide
> **For:** shops, bakeries, opticians, pharmacies, and anyone with a shop window
> **Prerequisite:** an account in the portal. The Opening hours app needs the Pro package.

## What you need

| What | Recommendation |
|---|---|
| Display | For a window facing the street, a high-brightness display made for windows. A normal TV behind glass looks washed out in daylight. Portrait suits posters and narrow windows. |
| Device | A web display in the display's browser today. A player once it can be ordered. |
| Package | Starter for offers and playlists. Pro for the Opening hours app. |
| Apps | Opening hours, and QR Code to take people to your website or shop |

## How to set it up

1. **Create a folder for offers** in the library, such as "Offers this week". Whoever handles promotions uploads new posters there.
2. **Create an automatic playlist** from that folder, sorted **Newest first**. New offers appear on their own, see [Fill a playlist automatically from a folder or tags](/programs/automatic-playlists).
3. **Design an after-hours scene** with the Opening hours app and a QR code to your website.
4. **Create a program** with the offers playlist as its base program, and add a daily program entry with the after-hours scene for the time you are closed, such as 19:00 to 08:00, see [Show content at specific times](/programs/create-program-entry).
5. **Set the orientation** of the display if it hangs in portrait, see [Set up the TV for all-day use](/devices/tv-settings).

## Tips from practice

- **Readable from the street.** One offer per poster, a large price, and few words. Check it from the pavement, see [How do you design content that people can read?](/content/design-content).
- **Design in the format of the display.** A portrait poster on a portrait display fills it completely. Mixed formats get black bars.
- **Calm changes.** People walk past in a few seconds. Leave each offer up long enough to read, and avoid hectic transitions.
- **Remove old offers.** In an automatic playlist, deleting a file from the folder takes it off the display.

## Related

- [Fill a playlist automatically from a folder or tags](/programs/automatic-playlists)
- [Opening hours](/apps/opening-hours)
- [Which hardware do you need?](/devices/choose-hardware)