# Many locations: central content, local exceptions

With displays at several locations, you want to change a campaign once for all of them, and still let each location show its own opening hours, weather, or offers. Szenera does this with shared playlists, a program per kind of location, and apps that read the location of each display.

> **Type:** guide
> **For:** chains, franchises, and organizations with several branches
> **Prerequisite:** the Owner role. Custom roles and direct permissions need the Pro package.

## What you need

| What | Recommendation |
|---|---|
| Locations | One location per branch, with its address |
| Displays | Each display assigned to its location, with a name that says where it hangs |
| Package | Pro, for Opening hours, Menu board, and tailored permissions |
| Apps | Weather, Opening hours, and Menu board read the location of each display. |

## How to set it up

1. **Create your locations** with their addresses, and assign each display, see [Create locations and assign displays to them](/displays/create-locations). For a large rollout, see [Connect many displays at once](/displays/connect-many-displays).
2. **Build central content once,** such as a brand campaign, and put it in a shared playlist.
3. **Create one program per kind of location,** such as "Branch" and "Flagship store". Each one uses the shared playlist as its base program and adds its own program entries.
4. **Use apps that adapt by themselves.** One scene with Weather set to **Display location** shows each branch its own weather, and Opening hours shows each branch its own times.
5. **Give local staff the right access,** for example to only their location's program, see [Create custom roles and grant direct permissions](/organization/custom-roles).

## Tips from practice

- **Change once, update everywhere.** A change to the shared playlist reaches every program that uses it.
- **Use tags.** Tags such as "North" or "Shop window" let you find and filter displays quickly in the fleet, see [Name and organize displays](/displays/name-and-tag-displays).
- **Programs switch in one time zone.** All programs use the organization's time zone. For locations in another time zone, plan the times accordingly.
- **Menus per location.** A menu in the Menu board can apply to selected locations and carry different prices per location.

## Related

- [Create locations and assign displays to them](/displays/create-locations)
- [How does a display decide what to play?](/programs/about-programs)
- [Roles and permissions](/organization/permissions-by-role)